Warc, 7 July 2014
MANILA: About 60 international brands want to establish
franchise operations in the Philippines to gain from its economic growth and
next year's evolution of ASEAN into a full economic community, the Philippine
Franchise Association (PFA) has said.
The global brands are expected to attend a franchise expo to
be hosted in the country from July 16 to 20 and they include regional brands as
well as others from the UK, the US and elsewhere, The Philippine Star reported.
PFA chairman Alan Escalona said the organisation would like
to help franchise companies to prepare for ASEAN integration in 2015, which
aims to turn the ten-member trade organisation into a single-market economy
allowing the free movement of goods, services, capital, investment and skilled
labour.
"Instead of having a clientele 100m Filipinos, all of a
sudden these companies will have 600m clientele," he said.
The Franchise Asia Philippines 2014 International Franchise
Expo will include nine brands from Korea, ABS-CBN news reported, as well as 12
each from Indonesia, Malaysia and the US plus two brands each from the UK and
Hong Kong.
It is thought others will include Japanese convenience store
chain Lawson, Canadian burger chain Triple O and the Alfa Mart supermarket
group of Indonesia.
The franchise expo will also provide an opportunity for
Filipino companies to learn how to adapt and become globally competitive, the
PFA expected.
PFA chairman emeritus Samie Lim said the Philippines is one
of the top three franchising locations in the world and its small retailers
need to become competitive.
In comments reported by the Business Mirror, he said:
"Because of the AEC [ASEAN Economic Community], a lot of foreign
establishments are coming in with thousands of units all over the world, and
our small mom-and-pop stores think they can compete. That's not going to happen
if we're not globally competitive."
Data sourced from The Philippine Star, ABS-CBNnews, Business
Mirror; additional content by Warc staff
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