Warc, 1 August 2014
BEIJING: E-commerce sales in China are set to rise by more
than 45% this year to RMB2.76tr ($446.6bn), according to a new report from
iResearch, the insights provider.
The company had previously predicted that online sales would
increase by 32.4% on an annual basis to RMB2.45tr ($396.4bn), but it has now
revised these figures upwards in light of new information.
More specifically, Alibaba Group, a leading player in
China's e-commerce sector, has published a set of previously private figures in
preparation for going public on the New York Stock Exchange.
"Based on the financial documents from Alibaba's coming
IPO, we made an adjustment for our historical data and modified the market size
accordingly," Jodie Ting, an iResearch analyst, told Internet Retailer.
Amongst the data revealed by Alibaba were that Taobao and
Tmall, its online marketplaces, generated $248bn in sales last year.
This suggests their parent company was responsible for 81%
of purchases completed by Chinese shoppers on the web in 2013 as a whole.
Drawing on the statistics provided by Alibaba, iResearch
also upgraded its estimates for online retail sales in China for 2013 to
RMB1.89tr ($305.8bn), compared with its original total of RMB1.85tr ($299.4bn).
Further evidence of the growth of this channel has come from
the State Post Bureau of China, which reported that the amount of packages
delivered nationwide rose by 60% in 2013, and 53.7% in the first half of 2014.
"In China, about 70% to 80% of parcel deliveries stem
from online orders," said Wang Fang, of logistics consultancy China
Express Consulting.
Data sourced from Internet Retailer; additional content by
Warc
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