Warc, Warc Innovation Prize deadline extended
17 July 2014
LONDON: The deadline for the 2014 Warc Prize for Innovation
has been extended to Friday 15th August, with new judges from the US, Europe
and Japan due to be announced shortly.
The prize, now in its third year with a prize fund of $10,000,
is free to enter (details here). Submissions are welcome from any country,
communications discipline and product category, regardless of size of budget.
The only requirement is that entrants demonstrate that their case study of
marketing innovation delivered meaningful results for a brand.
"Innovation is at the top of the marketing agenda, as
brands look for breakthrough ideas that will deliver growth," said David
Tiltman, Warc's Head of Content. "The Warc Prize for Innovation is
designed to reward the brands and agencies taking risks, challenging
conventions, and achieving real results."
This year, for the first time, the competition will name
Gold, Silver and Bronze award winners. The Grand Prix, for the best overall
paper, will win $5,000. In addition, five $1,000 Special Awards will be awarded
to the best examples of specific types of innovation: product or service
innovation, channel innovation, category innovation, tech-led innovation and
co-created innovation.
Peter Espersen, head of community co-creation at Lego, will
chair a judging panel that includes leading agency figures from BSSP, Cheil,
Deutsch and McCann as well as senior brand marketers from PepsiCo and Unilever.
In 2013, the Grand Prix went to Art Series Hotels and Naked
Communications Melbourne for 'Overstay Checkout', an initiative that increased
hotel occupancy by introducing a flexible checkout system based on hotel
capacity rather than a fixed time.
The 'Overstay Checkout' case study, plus useful tips about
how to impress the judges, is available on the Prize website. Further
information about previous winning cases and their common themes can be found
in Warc's Innovation Casebook.
Data sourced from Warc
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