Warc, 15 February 2013
JAKARTA: Uniqlo, the clothing giant, and AEON, the retailer,
are set to open outlets in Indonesia as Japanese companies seek to capitalise
on fast-growth Asian markets.
Fast Retailing, Uniqlo's owner, plans to open its first
Indonesian store in south Jakarta, which, at 2,680 square metres, will be one
of its largest outlets in Southeast Asia.
"The fashion market in Indonesia grew rapidly in the
past few years and we see great potential here," said Naoki Otoma, chief
executive of Uniqlo Asia Pacific.
He added that a further nine stores are planned over the
next three years, as the company seeks to tap into the growing spending power
of the Indonesian middle classes.
Other Japanese retailers have already established a
presence; Muji, for example, has a total of six stores.
At the same time, Japanese retailer AEON is set to enter the
country with a double focus. One subsidiary, AEON Indonesia, will concentrate
on the retail business, while another, AEON Mall Indonesia, will target the
development of shopping malls.
"We predict that in the near future, middle-class
customers will no longer be satisfied with the existing services and
products," said Toyofumi Kashi, AEON Indonesia president.
"We will offer alternatives in shopping services,
product quality and the shopping environment ," he declared.
Nor is it just Japanese retailers who are interested in
Indonesia. Automaker Nissan plans to revive its Datsun marque as a no-frills
car for emerging markets and sees Indonesia as capable of generating annual
sales of 100,000 by 2017.
Data sourced from Jakarta Globe/Jakarta Post/Reuters;
additional content by Warc staff
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