WARC, 24 February 2014
GLOBAL: Consumer spending on digital content, ranging from
games to movies, increased globally by 30% to $57bn in 2013 compared with $44bn
in 2012, a new report has found.
The Digital Content Report 2013 – a joint study by IHS, the
insight and analytics firm, and App Annie, the app usage tracker – was released
in London and San Francisco and revealed that online games, music and movies
were key drivers of that growth.
Online movies grew 21% to $8bn in 2013 while music apps saw
year-on-year growth of an impressive 77%, The Drum reported, with overall spend
on mobile apps rising 2.3x to $16bn.
While the US remained the largest market for digital content
in 2013, the report identified other countries with room for growth as well as
those with particularly strong categories.
The UK, for example, had one of the strongest online music
markets last year, although the IHS report indicated that the nation's rapidly
growing market in game apps will overtake online music in 2014.
Similarly, Japan and South Korea were found to be
high-growth markets where spend on game apps increased a massive 4.4x and 5.8x
respectively and where, at least in Japan, mobile apps are now the leading
content category.
South Korea also had a higher level of digital spend per
capita than the US, leading the IHS report to state that it was monetizing
better than the traditional "powerhouse" of the US.
Russia was also identified as a market with potentially
strong growth opportunities because consumer spending on online content is
currently relatively low.
Increased adoption of smart devices will drive demand in
Russia, the report added, and companies there are also more willing to support
ad-financed services than other countries.
Elsewhere in Europe, strong demand for digital games in
Germany enabled it to overtake France for digital content spend per capita and
the report also noted movies performed well in Germany.
Data sourced from IHS, App Annie, The Drum; additional
content by Warc
No comments:
Post a Comment