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Saturday, 22 February 2014

COURSE OBJECTIVES: STRATEGIC MANAGEMENT

Course Objectives

The broad goal of this course is to create the foundation for all other courses in the MHA curriculum.  In this context it is important to begin from the conceptual point of departure that management of all health care organizations can be understood as the integration of four knowledge themes or theory bases.  These four themes (theory bases) are: a) the management role including leadership perspectives and core process management skills; b) organizational / management theory; c) management economics (microeconomic theory presented within a strategic management context), and d) the theory and practice of systemic organizational change.  This course will develop these them, allowing the student to integrate them in applied, systemic context.  While these four knowledge themes will be developed within the course, the overall goal of the course will be to encourage students to integrate the four within systemic organizational context, allowing them to manage organizational structure and process while enabling the organization’s central aim to achieve strategic goals and objectives.  Specific learning objectives are developed within each thematic area:

1)      Understand, interpret and apply core management, economic and organizational change concepts and theories within a distinctive and systemic health care context.  Interpret and apply these core concepts using strategic management and market-based economic and leadership perspectives while using two models: a) the ‘UW Clinical Healthcare Enterprise Model’ and b) the ‘UW Clinical Care Systems Management Model.’

2)      Understand, interpret and apply the core elements of the management role, including core concepts developed by Mintzberg within a systemic organizational context and within an integrated leadership context created by the system of NCHL ‘Professional leadership Competencies.’

3)      Understand, interpret and apply the importance of conceptual and ‘systemic thinking’ to the management of healthcare organizations and of the significance of the ‘systemic management approach’ to organizing and providing healthcare services within a community context, while

a)      Applying the theoretical context for evolution and adaptation of health care organizations and relate organizational adaptation to organizational type, mission and accountability structure.

b)      Applying core concepts and issues associated with quality, safety and service in healthcare organizations, programs, and services.  Integrate concepts from:
i)        Institute of Medicine:
(1)   To Err is Human: Building a Safer Health System
(2)   Crossing the Quality Chasm: A New Health System for the 21st Century
ii)      Donabedian on ‘assessing health care quality’
iii)    Heskett, et al. on the ‘Service - Profit Chain’

4)      Understand, interpret and apply the most significant management role(s) within the ‘clinical healthcare enterprise organizational model’ and interpret their significance in achieving organizational accountabilities to stakeholders, clients, partners, and affiliates, while 

a)      Applying this knowledge within the context of:
i)        Relevant theories of the business - Drucker
ii)      Complex organizational systems and safety management - Perrow
iii)    Management as a process - Garvin
iv)    Evolutionary theories of economic change – Nelson & Winter
v)      Metamorphic organizational change – Tushman & Romanelli
vi)    Managerial decision-making models – Keeney, et. Al / Harrison
vii)  Organizational transformation - Bridges
viii)            Organizational accountability management – Kaplan & Norton
ix)    Disruptive change – Christensen, et al. / Gilbert & Bower
x)      Leadership and conflict management – Kotter

b)      Applying this knowledge within the context of Professional Leadership Competencies
i)        ‘Skills of an Effective Administrator’ – Katz
ii)      ‘Leadership that Gets Results’ – Goleman
iii)    NCHL Professional Leadership Competencies

5)      Understand, interpret and apply the major theoretical perspectives of organizational / management theory within healthcare organizations and within their various systems of clinical service / care to the management of healthcare organizations and healthcare organizational processes:
a)      Organizational systems and theory
b)      Organizational goals & effectiveness
c)      Global environment and organizations
d)      Managing the environment
e)      Organizational technology
f)       Organizational size, growth & life cycles
g)      Patterns of organizational design
h)      Organizational governance & control
i)        Organizational culture
j)        Information & organizational decision-making
k)      Power & politics: Organizations as political entities
l)        Innovation, strategic change & organizational learning

6)      Understand, interpret and apply the major elements of economic theory within a healthcare organizational strategic management context.  Apply them to the organization and management of healthcare organizations:
a)      Consumer demand and demand theory
b)      Production costs and supply theory
c)      Demand, supply & price determination
d)      Competitive market environments and sources of market imperfection
i)        Perfectly competitive markets
ii)      Monopolistic markets
iii)    Monopolistically competitive markets
iv)    Oligopolistic markets
e)      Managerial objectives and management of the firm
f)       Competitive strategy and marketing as the basis of business economic activity
i)          Porter’s theories of creating and maintaining competitive advantage
(1)   5-forces model
(2)   generic strategies model
(3)   value chain model
ii)      Managing change and uncertainty in external market environments
iii)    Leveraging internal resources & change drivers for strategic advantage
iv)    Business unit strategy
v)      Corporate strategy
(1)   Analyzing an organization’s financial resource base
(2)   Describe and apply the major elements of financial management within a healthcare organization and competitive market context, including:
(a)    Capital cycle
(b)   Allocating capital
1.      Strategic cost management
vi)    Marketing strategy
(1)   Strategic marketing
(2)   Tactical marketing
g)      Pricing strategies
h)      Labor markets
i)        Capital markets
j)        Government and health care markets

7)      Understand, interpret and apply theories and principles of organizational change
a)      Theoretical and historical foundations of organizational change
b)      Nature of organizational change
c)      Levels of organizational change
d)      Integrated models for understanding and leading organizational change
e)      Burke-Litwin causal model of organizational performance and change
i)        Influence of the external environment
ii)      Transformational change factors
iii)    Transactional change factors
f)       Leading organizational change

8)      Understand, interpret and apply the significance of public policy analysis, political decision-making, and the legal framework within which public policy is developed and managed, while applying it to healthcare programs and enterprises, and within healthcare markets.

9)      Recognize and illustrate core concepts of organizational theory, economic theory, organizational change with an understanding of the managerial role and the exercise of executive leadership required to achieve and maintain competitive advantage and to achieve financial goals within an overall context of stakeholder accountability, while:
a)      Recognizing core organizational and economic concepts and theories within the ‘Clinical Enterprise’ / ‘Clinical Care System’ contexts, and while
b)      Illustrating the significance of management’s role in balancing organizational accountabilities with its role in creating and maintaining internal operating environments necessary to provide safe and effective clinical care.

10)  Develop, illustrate, and propose specific solutions for an applied clinical systems problem selected for the Integrated Group Project described in Attachment (B).  For detailed description of project-oriented learning objectives see Attachment (B).

11)  Develop strong written analytic skills and personal presentation skills through successful completion of writing and presentation projects.

12)   Actively participate in class assignments, class discussions and group activities, using the participation experience to form judgments about the management and operation of health care organizations, while beginning to form a personal and professional value system for use in developing personal leadership skills and career development priorities.
For Premium Academic and Professional Research: jumachris85@gmail.com

For more theory and case studies on: http://expertresearchers.blogspot.com/

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