Advertising campaign report for lucozade

GlaxoSmithKline is the company that produces Lucozade. Lucozade is a product that revitalizes the body both mentally and physically.it was earlier perceived as a drink for the sickly and very weak but it has been repositioned to a brand of active and physically healthy people too. Lucozade has various brand names with different flavors which include Lucozade energy, Lucozade sport, Lucozade sport, Lucozade alert, and Lucozade sport lite. Its packaging is very attractive and brings out the desired effect of an energy drink. Despite its campaigns of rebranding itself as an energy drink fit for all, many people still consider it as drink for the  sick therefore there is need for  more advertisement so that people can embrace it as the healthiest drink. Lucozade has unique selling preposition these includes: Refreshing-Recharge-Revive for Lucozade revive; Lucozade sport- Raise Your Game; Lucozade Energy- Let the Good Times Roll; Lucozade Sport Lite- Get More from Your Workouts; and Lucozade Alert-Sharpen up- In a Short; all these USP can be a vital tool in advertising.

Lucozade target market is the youthfully population these are people in the age bracket of 18 to35.  This age group is very active many of them are still in colleges and universities. They mainly engage in sport, exercises and other strenuous activities which consume a lot of energy. They need a drink that is safe and healthy. Looking at the market lucozade is so for one of the desired drink for them.

 Consumer always wants products that will satisfy their needs. Therefore they search for information about a product before purchase and Advertisement can be a perfect way of disseminating this information. The brand image of Lucozade and Unique selling preposition are the key aspects in advertisement for Lucozade as a product. The choice of media of advertisement is also very essential with Lucozade market being the Youthfully, Advertising through the internet is very appropriate since a lot of young people in the developed world use the internet. There is also a lot of social networking and almost everyone has a garget that can access the internet. Although there is internet other media of advertisement should not be ignored since they have their own effect too these include television, billboards e.t.c.

Lucozade  is a drink that met is for the healthy and physically fit, the youthfully population which is its target market is very active and use a lot of energy, Lucozade energy drinks can be a perfect drink for this population. The Unique selling proposition of the various brands should also be maintained. Intensive advertisement should be enhanced through the internet where its larger market is. It should also sell itself as the healthiest and safe energy drink.

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