For
this assignment you must take the role of a change consultant, employed in
order to manage change within an organisation (you MUST use ONE of the three
case study organisations provided ie. Danone, New York Times Company or GOJO).
The
Managing Director of the organisation has asked you to write a 2500 word essay
through which you should clearly outline a potential change (this part is
minimal and should be completed by the end of the first page); assess the
drivers and resistors; and, having critically analysed a variety of contrasting
approaches to change management, explain which is the most useful approach in
this particular case.
Your
response should include examples of how change is/was managed in other specific
organisational contexts AND reference to a wide range of academic literature on
organisational change (for a grade of 60% or above this must include academic
journals).
The
focus of your discussion should be ‘how to manage change’ NOT whether the idea
for change is a good one.
You
MUST also include a reflective analysis of the value of the training you have
received on change management to date (ie. the York residential or
classroom-based sessions of Feb 2015). This should be provided as an appendix,
comprising around 500 words (this does NOT count towards the overall assignment
word count), and should explain the skills you have developed during the module
delivery so far – what is their relevance to your future career?
............................................................................................................................
The word limit for this essay is 2500 words (refer to the module guide for
details of penalties for over-length assignments). There is not a need for
numerous or lengthy appendices.
The deadline for e-submission
is 10th March 2015.
This assignment assesses the
following learning outcomes:
Analyse
approaches for managing change;
Evaluate
some potential strategies for managing change.
Feedback will be provided within
4 term-time weeks (ie. by 28th April). The intention is that this will
be audio-feedback, which will be placed in students’ drop-boxes on ebridge. Appointments
will be available, to discuss this feedback with the module leader.
This assignment will be marked
using the criteria in the grid overleaf.
The resit requirement for this assessment is for students to repeat
the task described above but using a case organisation which they have not used
in any previous submission, producing a 2500 word individual essay.
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