Warc, 13 August 2014
TORONTO: Canadians are among the world's travellers who are
most relaxed about their vacation experiences, being significantly less
attached to their mobile devices than many other nationalities new research has
found.
Hotels.com, the online accommodation site, surveyed 2,495
people across 28 countries and found that just over one quarter (27%) of
Canadians were unwilling to relinquish their tablet or smartphone when on
holiday. Only vacationers from Sweden (23%), Spain (23%), Argentina (22%) and
India (20%) were less likely to feel the need to stay connected.
Asian travellers, however, were at the other end of the
spectrum as people from Thailand (85%), Korea (78%), Japan (69%), China (67%)
and Singapore (60%) all proved reluctant to ditch their devices.
"Going away on vacation should be a time to unwind,
whether you're lying on a beach in Cancun or snowboarding down a mountain in
Whistler," declared Taylor L. Cole, APR, travel expert at Hotels.com.
"While smartphones are useful for checking the weather
or viewing maps, travellers would benefit from switching off their e-mails to
disconnect and restore a little more of the all-important work/life
balance," she added.
Almost half of Canadians (44%) said they spent no time at
all on social media while on vacation and another 41% were happy to go on a
vacation without a mobile device or laptop.
Further indications of the Canadian attitude came in their
assessment of the most important travel items, with physical fitness and
personal hygiene (in the form of gym kits and deodorant) ranked least
important, suggesting they place greater importance on actual relaxation when
on vacation.
Similarly they were among the least likely to exaggerate
their vacation experiences, with just 20% admitting they would embellish
stories to impress others, unlike the majority of Chinese (67%) and Germans
(64%).
Perhaps all the time away from their smartphones freed up
more time for genuine enjoyment, mused Hotels.com.
Data sourced from PR Newswire; additional content by Warc
staff
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