Warc, 12 August 2014
BERLIN: Almost three quarters of online Germans are
streaming video over the internet, a total of 40m people, according to a new
survey.
BITKOM, the high-tech trade association, polled 1,004 people
aged over 14 years, of which 777 were internet users and found that 73% of the
latter group were using video streaming sites. The remaining 27% were still
downloading videos before watching them.
"Streaming services change our viewing habits
permanently," said Dr. Christian P. llek of BITKOM. "They enable
consumers to determine independently when and where they want to watch movies,
series or news."
Just over half (53%) watched videos on sites like YouTube,
ClipFish or Vimeo, while slightly fewer (46%) were sent articles and broadcasts
from online media libraries. One in five (19%) used on-demand portals such as
Watchever, Maxdome or Amazon Prime Instant Video for series and movies.
Further, one in three (37%) had at least once streamed
broadcast TV live over the internet.
BITKOM also found that many people viewed streamed video on
a regular basis: 40% watched them several times a week while 14% did so daily.
And while most (78%) preferred use free services, almost one in six (17%) were
paying for premium offerings.
Video streaming was widely used in almost all age groups,
although this was most evident among the younger ones.
Fully 87% of 14-to-29-year-old internet users said they
watched streaming video, compared to 78% of 30-to-49 year olds and 65% of
50-to-64 year olds. But even among the over-65s there was a significant
proportion (34%) involved in this activity.
The German streaming market will get a further boost as
Netflix launches there next month as part of a European expansion that will
also see it moving into France, Austria, Switzerland, Belgium and Luxembourg.
Data sourced from BITKOM, Hollywood Reporter; additional
content by Warc staff
No comments:
Post a Comment