The second things that one must consider when trading in the Oporto Coliseum tickets is the fact that its popularity has also attracted many other entrepreneurs that may want to capitalise on its popularity. This brings to the fore the issue of pricing and marketing. Putting an excessive premium on the ticket prices could see one easily lose to the competition. The pricing should therefore be done only after one has conducted a thorough research on the prevailing competitor prices and having their prices placed at competitive levels. One can either choose to price competitively and realise their returns in advance or wait out the competition until they run out of stocks then release their tickets at a premium rate. The latter method may however be risky as there is no assurance that the tickets can all get sold out in the remaining time.
The other approach that one can take is the use of marketing. Most people who visit theatres are not first time visitors. They tend to be people who have a habit of doing so. An entrepreneur can identify such individuals and be keen to keep them informed of the shows at the venues and also provide the assurance that such clients would never have to hustle in the search for venue tickets whenever there is a good event at the venues.
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