Quality references: marketing plan

African Development Bank, 2011. The middle of the pyramid: dynamics of the middle class in Africa. (Online) Available at: http://www.afdb.org/fileadmin/uploads/afdb/Documents/Publications/The%20Middle%20of%20the%20Pyramid_The%20Middle%20of%20the%20Pyramid.pdf (Accessed 12 November 2012)

Barkan, D.J., 2012. Kenya: assessing risks to stability. (Online) Available at: http://csis.org/files/publication/110706_Barkan_Kenya_Web.pdf (Accessed 12 November 2012)

Bettiol, M., Di Maria, E., Finotto, V., 2012. Marketing in SMEs: the role of entrepreneurial sensemaking. International Entrepreneurship and Management Journal, 8(2), pp. 223-248

Cifci, S., Kocak, A., 2012. The impact of brand positivity on the relationship between corporate image consumers’ attitudes toward brand extension in service businesses. Corporate Reputation Review, 15(2), pp. 105-118

GBS Kenya, 2012. GBS Tv Home Shopping.  (Online) Available at: http://gbstvhomeshopping.com/ (Accessed 12 November 2012)

Greg, B., 2007. Marketing and sales strategy. New York: the McGraw Hill Companies Inc

Himmelspach, J., 2008. The essentials of social media marketing. Grand Rapids Business Journal, 26(5), p. 4

Johnston, M., Tennens, M., 2005. The challenges of implementing a marketing strategy: a practitioner’s view. Journal of Medical Marketing, 5(1), pp. 44-56

Kenya National Bureau of Statistics, 2012. 2009 Population and Housing Census Results. (Online) Available at: http://www.knbs.or.ke/Census%20Results/Presentation%20by%20Minister%20for%20Planning%20revised.pdf (Accessed 12 November 2012)

Kotler, P., 2009. A framework for marketing management. Upper Saddle River, NJ: Pearson Prentice Hall

Paswan, A.K., Blankson, S., Guzman, F., 2011. Relationalism in marketing channels and marketing strategy. European Journal of Marketing, 45(3), pp. 311-333

Perreault, W.D., McCarthy, E.J., 2003. Essentials of marketing. NY: Irwin McGraw Hill

Pollach, I., Johansen, T., Nielsen, A.E., Thomsen, C., 2012. The integration of CSR into corporate communication in large European companies. Journal of Communication Management, 16(2), pp. 204-216

Pope, N., Hume, W., 2003. Strategic internet marketing. European Journal of Marketing. 37(3/7), pp. 614-616

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