WARC, 5 December 2011
BEIJING: A range of challenger brands in the technology
category are emerging from Asia, according to a report by Deloitte assessing
the region's 500 fastest-growing firms in the sector.
Yihaodian, the Chinese ecommerce site, headed the charts,
having posted a three-year growth rate of 19,218%. It sells 120,000 goods,
offers same-day delivery in many areas and boasts sophisticated digital customer
relationship management tools.
"Yihaodian is a company that values both speed and
innovation," said Gang Yu, its CEO. "We led in cooperation agreements
with web portals, social network sites, gaming sites and other websites.
"It's only been three years since Yihaodian was founded
and we're still in the high-growth stage. We are very confident of healthy and
rapid growth, as long as we keep paying attention to customer experience and
maintaining our core competencies."
Taking second place was Silicon Mitus, a South Korean
semi-conductor manufacturer with a three-year growth rate of 9,336%. Tendyron,
the Chinese software group, followed on 9,150%.
Jiaxing Mbaobao Technology, also from China, was fourth,
having become one of the leading designers and distributors of bags. The online
specialist has a research centre in Venice, a presence in Tokyo, and an
English-language site targeting North America.
The company, which has a three-year growth rate of 6,228%,
was praised for adopting the concepts of "fast fashion", "fast
marketing" and "fast logistics", and serves over 1m customers,
selling brands like Feel Young, Love Match, Keit Town and Vemo.
Closing out the top five was Giga Solar Materials, last
year's top-ranked firm, with three-year growth of 5,560%. The green energy
industry is predicted to witness a significant expansion in the next few years,
promising considerable future opportunities.
Overall, Taiwan contained 133 of the featured firms, ahead
of the 96 headquartered in South Korea and 96 located in China. Coming some way
further back was Australia on 53 and India on a total of 43.
By segment, semiconductor and electronics manufacturers made
up 166 members of the list. Internet operators contributed 82 organisations,
while the software category housed 57.
"We've seen Asia-Pacific's most dynamic and
highest-growth companies power through the global financial crisis ... as the
region shifts away from traditional Western export markets to more
intra-regional and domestic demand model," Yoshitaka Asaeda, leader of
Deloitte's Technology Fast 500 Asia Pacific programme, said.
Data sourced from Deloitte; additional content by Warc staff
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