Search This Blog

Tuesday, 20 May 2014

History of Toyota. Part 28B (1966-1970): Aiming for Monthly Production of 100,000 Units

Bird's-eye view of Takaoka Plant (1966)
Toyota decided to construct the Takaoka Plant as a dedicated passenger car plant in order to mass-produce the Corolla and achieve monthly production of 100,000 units. Toyota began purchasing for a plant approximately 1.25 million square meters of hilly land that straddled Takaoka-cho (now a part of Toyota City), Miyoshi-cho (now Miyoshi City) and Kariya City in Aichi Prefecture in May 1965 and established the Takaoka Plant Construction Committee with Director Masaaki Noguchi as its chairman in December.1 Plant construction began in January 1966 based on the following policies:
1.Plant to have a monthly production capacity of 20,000 units.
2.Production vehicle to be a new mass-market car (Corolla).
3.In the future, to be made into an integrated plant from stamping to assembly.
Takaoka Plant was laid out as a passenger car manufacturing plant from stamping to assembly processes with monthly production capacity of 16,000 units at the time of completion of the first phase of construction. The plant was to be expanded in stages in conjunction with the pace of increased production.

Electrostatic painting process (Takaoka Plant, around 1967)
The first phase of construction was completed in September 1966 and included a body line, a painting line, and an assembly line as well as a 2,300-meter test track. A completion ceremony was conducted in December of that year.
Numerous welding presses were installed in the body welding processes of the body line. For the welding assembly process, a loop line format in which the welding was done on jig platforms that were transported on a circular conveyor was used, greatly increasing assembly efficiency and precision.
State-of-the-art auto painting equipment was adopted for the painting line. The latest technology was introduced to achieve smoother, shinier, and more uniform painting, prevent corrosion, improve workability, and reduce costs. And in a first-time combination, electrophoretic (electrodeposition) painting and electrostatic painting were used together with a new method for applying the top coat.
Toyota also installed for the first time a computer-based online control system for production control. Work orders for the painting and assembly lines were issued from a central control room, and the status of inventories of delivered parts and the operating conditions of equipment were centrally controlled.
The Corolla was a strong-seller since its announcement in the autumn of 1966, and production had trouble keeping up with sales. In response, Toyota began building the No. 2 Assembly Plant on the south side of the No. 1 Assembly Plant in July 1967, and construction was completed in January 1968. The No. 2 Assembly Plant comprised body welding processes beyond the main body line as well as painting and assembly lines. In addition, the existing stamping plant was expanded, and the body line was expanded in March 1968.
In conjunction with full-fledged highway development that began in the 1960s, the required high-speed performance and reliability of automobiles became increasingly rigorous. For this reason, Toyota began to search for large tracts of land as sites for plants with high-speed test tracks and adequate testing and research facilities. Toyota found the 2 million square meters of land in what is now Susono City in Shizuoka Prefecture in June 1965.

Automobile Proving Ground and the Higashifuji Proving Ground (1967)
The first phase of construction was immediately started, and in November 1966, an automobile proving ground was completed, followed by a passenger car assembly plant in March 1967. The completion ceremony was conducted on May 10.4 This plant, known as the Higashifuji Plant, initially produced the Toyota Sports 800 and other vehicles that had been produced by Kanto Auto Works, Ltd., and it outsourced production at the plant to Kanto Auto Works. The high-speed test track of the automobile proving ground had a total circuit length of 3.7 kilometers with a flat straightaway of 1.3 kilometers and featured a seamless asphalt surface for the entire course, which included curved sections.
In preparation for monthly production of 100,000 units, Toyota decided to construct a dedicated machining plant to raise the productivity of its passenger car plants even further and reinforce its production systems. In May 1967, Toyota purchased approximately 300,000 square meters of land for a new plant in Uchikoshi, Miyoshi-cho, Nishikamo-gun (now, Miyoshi City), Aichi Prefecture, which is near both the Motomachi and Takaoka plants.

Bird's-eye view of Miyoshi Plant (1968)
In March of that year, the Miyoshi Plant Construction Committee was established with General Manager Yasumasa Ishihara as its chairman. The committee adopted a construction plan for a machining plant that would focus on production of passenger car suspension parts and other small sub-assemblies, and the first phase of construction was started in September. Operations began in stages in March 1968, and a ceremony to mark completion of the entire plant was conducted in July. The No. 1 Machining Plant specialized in machining and assembly of steering components and propeller shafts, and the No. 2 Machining Plant focused on mass production by cold forging of small parts such as piston pins and specialized bolts.
As Toyota was focusing its energies on achieving monthly production of 100,000 units, President Fukio Nakagawa passed away suddenly on October 13, 1967 as a result of a heart attack.
After joining Toyota Motor Co., Ltd. from Teikoku Bank following the 1950 labor dispute, then-Senior Managing Director Nakagawa regularly aided President Taizo Ishida and made contributions to Toyota's restoration and prosperity. Following his appointment as president in 1961, he spent busy day after busy day in back-to-back negotiations with various parties. On the day he died, President Nakagawa had attended a conference in Tokyo and suddenly passed away after returning to Nagoya.

President Eiji Toyoda (1967)
Following the death of President Nakagawa, Vice President Eiji Toyoda was appointed president on October 30. A short time later, President Toyoda made the following statement concerning his appointment:
:Even though the president had passed away, there were other representative directors, and there would be no particular impediment to the company's operations in the short term, so the position was left vacant until President Nakagawa's funeral. I was appointed president on October 30. ...
I felt no different as president than I had as a managing director or executive vice president. What amazed me, however, was the difference in attitude of those around me. ... When Toyota was founded, aside from Kiichiro, only I and Shoichi Saito had graduated from college. Unless we stood up and took the initiative ourselves, the company wasn't going to go anywhere. We had to stay on our toes. Then, before I knew it, the company had grown into a large corporation and I was sitting at the top.”

Moving Up to Annual Production of 2 Million Units: Construction of Tsutsumi Plant and Expansion of Existing Plants
In October 1968, in the midst of Japan-U.S. automotive negotiations concerning the liberalization of automotive capital, Toyota achieved the 100,000 unit monthly production that it had long sought. In order to prepare for the liberalization of capital, Toyota worked to further develop its mass production systems. Annual production of 2 million units was one target for conducting business at the same levels as advanced European and U.S. automakers in a time of free competition. At that time, only two manufacturers-General Motors Corporation (now General Motors Company) and Ford Motor Company-had achieved annual production of 2 million units.
In order to establish production systems capable of annual production of 2 million units and to respond to the diversification of demand in passenger car markets, Toyota embarked on construction of the Tsutsumi Plant, its third dedicated passenger car plant following the Motomachi Plant and the Takaoka Plant.
Preparations for the Tsutsumi Plant site began in January 1967 following an invitation to establish a plant. Land was acquired from March 1969 until the following March, and the site area reached approximately 1 million square meters. The site was only about six kilometers from Toyota Motor Co., Ltd. headquarters and was roughly central to the Honsha, Motomachi, Kamigo, Takaoka, and Miyoshi plants.
Based on repeated investigations starting in 1968, the following concepts for the Tsutsumi Plant adopted:
1.A production site for the Celica and Carina.
2.A machining and heat processing production site equal to the Honsha Plant.
3.A transmission production site equal to the Kamigo Plant that also produces aluminum diecast components.
4.A passenger car production site that performs processes from stamping to total assembly equal to the Motomachi Plant and the Takaoka Plant.
5.A production plant for newly developed parts such as plastic components.
6.Stamping dies, diecast dies, plastic dies, and other dies will be manufactured to reinforce molding capabilities.
Until that time seat production had been outsourced, but production was brought in-house at the Tsutsumi Plant in order to improve seat design capabilities and streamline production. Also, the Tsutsumi Plant was to be given the ability to be an injection molding, fiber-reinforced plastic, and plastic processing plant to respond to the widespread adoption of plastic components with the objective of making cars lighter.
The Tsutsumi Plant Construction Committee was established in January 1969 with Managing Director Hideo Tsutsumi as its chairman, and the layout of the new plant was decided in February. The plant site was divided into the machining and casting zone on the east side and the stamping and assembly zone on the west side. The automotive body shop and the machining shop had an extensive area of 200,000 square meters and 100,000 square meters, respectively. Also, it was decided to make the assembly plant a two-story structure.

Assembly line at Tsutsumi Plant (1970)
The site preparation work was completed in July 1969, and full-fledged plant construction began. The buildings were generally completed by the end of the year, and state-of-the-art facilities were installed in stages. Operations at the aluminum casting shop began in April 1970, followed by the start of operations in the machining shop in May, and production of suspension parts for the Celica and Carina commenced. Later, the stamping shop began operations in October followed by the body, painting, and assembly shops in November. A plant completion ceremony was conducted in December of that year at the assembly line.
The assembly line in the body shop adopted a new gate-line method for the side member and underbody attachment processes to enable the production of two types of vehicles on the same line. This method allows the installation jigs for the side member parts and underbody parts to be removed and attached freely, allowing the production ratio of the Carina and Celica, which share a common underbody but have different styles, to be modified at will, supporting changes in production.

In order to establish a 2 million unit production system, Toyota also actively expanded its existing plants in parallel with the construction of the Tsutsumi Plant. New plant buildings were constructed nearly every year at the Kamigo Plant to accommodate development and application of new engines and transmissions. The second phase of construction of the Kamigo Plant No. 7 Machining Plant was completed in February 1970 and the No. 4 Casting Plant was constructed in March of that year to make up for insufficient production capacity of the K series engine and R series engine and in preparation for the start of production of the T series engine used on the Carina and Celica.

Source: Toyota Motor Corporation 

For more on theory and case studies onhttp://expertresearchers.blogspot.com

No comments:

Post a Comment