French shoppers focus on price

WARC, 28 September 2011

PARIS: Price is the primary factor considered by the vast majority of French consumers when buying food products, new figures show.

TNS Sofres, the research firm, polled 1,000 people, and found that 83% took note of how expensive items were before making purchases, up by five points on three years ago.

Exactly the same number of contributors believed costs in this area had increased over the last decade, the analysis revealed.

Of those surveyed, 65% always checked the expiry date of grocery purchases, although this marked a decline of six percentage points in the last three years.

In contrast, the domestic origin of products has gained ground during the period, as the amount of respondents mentioning this climbed by 11 percentage points to 45%.

Elsewhere, 41% of consumers agreed that the taste of food lines had deteriorated in the last three years, with 33% taking the equivalent view regarding quality.

More positively, 68% of the panel suggested the diversity and choice of the products available had improved, with food safety posting 51% on this metric.

Data sourced from AFP; additional content by Warc staff

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