Some of the steps taken to revive its
brand image are by serving customers with a lot of diligent. This is done by
employees who are motivated and well knowledgeable about the fashion trends. It
also involves ordering of goods on behalf of customers. The company also
ensures that the physically and emotional attributes of their customers are
taken care of. This is achieved through the personal engagement with their
customers.
David jones has 36 stores it has
recruited almost 500 employees to ensure that its operations run well. This
includes; fashion styles, supervisor and technical staff. The new staffs are
likely to raise the prospects of retailer. Advertisement is a way of creating
awareness on the existence of a product in the market. A company must know its
target market and use the appropriate media to reach them. David jones is ranked
position 13 in list of Australian top Retailers led by Woolworth’s food and liquor, Coles food and Liquor,
Myer, Kmart and Harvey Norman among others. The retailer target customer is age
between 30 and 45, this is a working class group with money to spend therefor
they need fashionable products to much with their class.
A good advertisement
projects the information it is intended for; it should be able to convince the
targeted audience towards buying or using its products. The actor to deliver
the message also matters, in this case David jones target audience are the age
of 35. They need an adult of about that age to do the advertisements. This will
enable the audience to relate easily and get convinced to buy the products. The
retailer should use its Unique Selling Preposition in advertisement this
include its personal advisory on fashions to customers.it also makes shopping
more relaxing and makes customers to rediscover their taste.
When it comes to
advertisement the media choice is very important for example in Australia
internet access is high. About 80% of its population access the internet
therefore in this scenario advertising through the internet can be very
effective. The traditional means of advertisement like the TV, Radio and
Newspapers are still important since people still value them. They should also
be considered as a media of advertisement too. In advertisement the objectives
should be SMART (specific, measurable, achievable, realistic and time-bound).
Assessing whether an advertisement
is making an impact is very important. This will tell whether an organization
is receiving value for its advertisement or not. This also enables the
organization to avoid repeating its mistakes and perfect its advertisement. A good
advertisement is one that generates a lot of feedbacks and inquires.
For more on management theory and case studies http://expertresearchers.blogspot.com/
For more on management theory and case studies http://expertresearchers.blogspot.com/
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