Expert Researcher : STRATEGIC MANAGEMENT: COURSE DESCRIPTION

COURSE TITLE: STRAMM1

DESCRIPTION: STRATEGIC MANAGEMENT

COURSE DESCRIPTION: This course deals with the craft of strategy; that is, how to identify and choose a superior competitive position, how to analyse a strategic situation, and finally how to create the organisational context to make the chosen strategy work. As such, the objectives of this course are twofold: 1) to explore conceptual frameworks and models which will assist students to analyze competitive situation and strategic dilemmas and gain insight into strategic management; 2) to help students acquire practical experience in dealing with strategic issues.

COURSE OUTLINE:

	TOPICS	HOURS	Activity Learning Approach	Evaluation
FIRST GRADING
I. Evolution of business policy		3	Lecture discussion Case Analysis	Quiz, Recitation, Assignment, Case analysis output
1.1	Concept of Business policy
1.2	Concepts of Strategy
1.3	Characteristics of strategy
1.4	Strategy vs. Policy
1.5	Nature of Strategic management
1.6	Benefits of Strategic management
1.7	Strategic types
1.8	Strategy vs. Tactics
1.9	Bases of Policies and Strategies
1.10	Approaches to identifying policies and strategies
1.11	Developing policy and strategy
1.12	Strategic decision
1.13	Modalities in strategic decision
1.14	Strategic Decision-making process
1.15	Role of the Board of Directors
II. Motivators and Drivers of Strategic Management		2	Lecture discussion Case Analysis	Quiz, Recitation, Assignment, Case analysis output
III. Business competition		3	Lecture discussion Case Analysis	Quiz, Recitation, Assignment, Case analysis output
3.1	Background
3.2	Porter's Competition Model
3.3	Rivalry among Competing Sellers
3.4	Suppliers Key Inputs
3.5	Substitutes
3.6	Role of Buyers
3.7	Potential new entrants
3.8	Barriers to New Entrants
3.9	The Stakeholders
IV. Corporate Level Strategies		5	Lecture discussion Case Analysis	Quiz, Recitation, Assignment, Case analysis output
4.1	Categories of Business Organization
4.2	The Nature of Corporate Level strategy
4.3	The 4 E's to Addressing Corporate Strategy
4.4	Key issues in Corporate level strategy
4.5	Strategic choices at the Corporate Level
4.6	The Corporate expansion Option
4.7	Vertical integration option
4.8	Forward integration option
4.9	Backward Vertical integration
4.10	Horizontal Diversification
4.11	Conglomerate Diversification
4.12	Concentric Diversification
4.13	Directions of Corporate level strategies
4.14	International and other entry options
4.15	Strategic alliance
4.16	Benefits and pitfalls of mergers and acquisitions
4.17	Outsourcing: Advantages and Conditions to consider
4.18	Situations favoring Joint Venture
4.19	Situations favoring Retrenchment
4.20	Situations favoring Divestiture
4.21	Situations favoring Liquidation
V. Business Functional Level Strategies		3	Lecture discussion Case Analysis	Quiz, Recitation, Assignment, Case analysis output
5.1	Hierarchy of Strategies
5.2	Nature and characteristics functional strategies
5.3	Operating strategies
5.4	Strategic business options
5.5	Genetic Performance Improvement strategies
MIDTERMS
VI. Strategic Management Models		2	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
VII. Environmental Scanning		3	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
7.1	Macro Environment
7.2	Micro Environment
7.3	SWOT Analysis
VIII. The Vision and Mission Statement		3	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
8.1	Vision vs. Mission Statement
8.2	Elements of Mission Statement
8.3	Strategic Vision Statement
8.4	Characteristics of Strategic Vision
8.5	Elements of Strategic Vision
IX. Setting Strategic Objectives		3	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
9.1	Strategic Intent vs. Strategic Thrust
9.2	Characteristics of Strategic Objectives
9.3	Objectives at Functional and Operating levels
X. Crafting Strategies		3	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
10.1	The task of crafting strategies
10.2	Factors to consider in crafting strategy
10.3	Characteristics of Strategy Making
10.4	The HOW's in crafting the Firm's Strategy
10.5	Timing in Crafting strategy
10.6	Proactive or Reactive Strategy
10.7	Rule Breaking Strategy
FINALS
XI. Implementing and Executing Strategies		3	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
11.1	Goals in Strategy Execution
11.2	Components of Strategy Execution
11.3	Determinants to successful Implementation
11.4	Participants in implementing the strategy
XII. Monitoring, Evaluating and Taking Corrective Actions		3	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
12.1	The need to monitor
12.2	Charts and Milestone indicator
12.3	Balanced Scorecard as Evaluation tool
12.4	Consideration of Financial ratios
12.5	Taking Corrective Actions
XIII. Industry Situation Analysis		3	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
13.1	Need for Industry Situation Analysis
13.2	Types of Industry Situations
13.3	New Emerging Industry
13.4	High Velocity Markets
13.5	Mature Industry
13.6	Stagnant or Declining industry
13.7	Fragmented Industry
13.8	Categories of Market Players in the Industry
XIV. Competitive Analysis		5	Lecture Discussion Group Dynamics	Quiz Recitation Assignment Group output
14.1	The concept of Competitive strategy
14.2	Objectives of Competitive strategy
14.3	Concerns of competitive strategy
14.4	Generic competitive strategy
14.5	Overall Low-cost Provider strategy
14.6	Differentiation strategy
14.7	Niche strategy
14.8	Best cost provider strategy
14.9	Risks of Generic competitive strategies
14.10	Offensive strategy
14.11	Defensive strategy